Corporate marketing strategy – medical device direction
Репозиторий БНТУ
Информация об архиве | Просмотр оригинала| Поле | Значение | |
| Заглавие |
Corporate marketing strategy – medical device direction
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| Автор |
Lyu, Xiude
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| Описание |
This thesis focuses on the marketing strategy of medical device enterprises, in-depth analysis of the current market situation and development trend of the medical device industry, through the discussion of marketing strategy, to provide medical device enterprises with marketing strategy plan suggestions. The first part describes the background, the current situation of the medical device market, and the marketing strategy of the enterprise, and the middle part describes the characteristics of the marketing strategy of the medical device enterprise, the offline promotional strategy as well as the online promotion and sales. Finally, brand building strategy and the importance of online marketing and conclusion are introduced.
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| Дата |
2024-01-23T11:03:56Z
2024-01-23T11:03:56Z 2023 |
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| Тип |
Working Paper
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| Идентификатор |
Lyu, Xiude. Corporate marketing strategy – medical device direction / Xiude Lyu // Новые горизонты - 2023 : сборник материалов X Белорусско-Китайского молодежного инновационного форума, 9-10 ноября 2023 года / Белорусский национальный технический университет. – Минск : БНТУ, 2023. – Т. 1. – С. 170-171.
https://rep.bntu.by/handle/data/139842 |
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| Язык |
zh
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| Охват |
Минск
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| Издатель |
БНТУ
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