Analysis of professional image communication in media discourse
Электронный архив ТПУ
Информация об архиве | Просмотр оригинала| Поле | Значение | |
| Заглавие |
Analysis of professional image communication in media discourse
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| Автор |
Volkova, Evgeniya Vladimirovna
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| Тематика |
mass media
image professional community communication media text new texts СМИ профессиональное сообщество связи медиатексты |
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| Описание |
The paper is devoted to the analysis of the professional image in media discourse from the point of view of a universal communication model, which includes such components as subject, object, message, channel, goal and result of communication. The study revealed that the effectiveness of creating an attractive professional image in modern mass media is determined by the general principles of Internet communication: the convention of the addressee, the recipient?s interactivity, the spontaneity of communication, the transformation of the image text, the emergence of new mass media, etc. The influence of the addressee category on all components of image communication determines the special significance of the analysis of the target audience in the process of creating a positive image of the professional community.
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| Дата |
2019-01-14T10:27:25Z
2019-01-14T10:27:25Z 2018 |
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| Тип |
Article
Published version (info:eu-repo/semantics/publishedVersion) Journal article (info:eu-repo/semantics/article) |
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| Идентификатор |
Volkova E. V. Analysis of professional image communication in media discourse / E. V. Volkova // Journal of Economics and Social Sciences. — 2018. — № 13. — [5 p.].
http://earchive.tpu.ru/handle/11683/52267 |
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| Язык |
en
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| Связанные ресурсы |
Journal of Economics and Social Sciences. 2018. № 13
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| Права |
Open access (info:eu-repo/semantics/openAccess)
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| Формат |
application/pdf
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| Издатель |
Томский политехнический университет
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| Источник |
Journal of Economics and Social Sciences
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