How commitment and platform adoption drive the e-commerce performance of SMEs: A mixed-method inquiry into e-commerce affordances
Электронный научный архив УРФУ
Информация об архиве | Просмотр оригинала| Поле | Значение | |
| Заглавие |
How commitment and platform adoption drive the e-commerce performance of SMEs: A mixed-method inquiry into e-commerce affordances
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| Автор |
Ballerini, J.
Herhausen, D. Ferraris, A. |
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| Тематика |
AFFORDANCE THEORY
DIGITAL PLATFORMS E-COMMERCE FSQCA MIXED METHOD TRANSFORMATIONAL ENTREPRENEURSHIP COVID-19 ELECTRONIC COMMERCE INDUSTRIAL RESEARCH AFFORDANCE THEORIES AFFORDANCES CONSUMER KNOWLEDGE DIGITAL PLATFORMS E- COMMERCES FSQCA INTERNATIONALISATION MIXED METHOD SMALL-AND-MEDIUM ENTERPRISE TRANSFORMATIONAL ENTREPRENEURSHIP SALES |
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| Описание |
To cope with the digital transition exacerbated by the COVID-19 pandemic, managers of manufacturing small and medium enterprises (SMEs) need to adopt innovative practices to face uncertain scenarios and create long-term value, identified as transformational entrepreneurship practices. Among emerging digital technologies, digital platforms are shaping and outgrowing the e-commerce channel representing a potential opportunity for manufacturing SMEs to embrace digital transformation. Drawing on affordance theory, this research uses a mixed method approach to investigate how manufacturing SMEs’ e-commerce commitment and digital platform adoption stimulate the actualization of three e-commerce affordances: consumer knowledge generation, internationalization, and customer diversification. Based on survey responses from 165 manufacturing SME managers, we find that direct selling through owned websites actualizes consumer knowledge generation and internationalization, indirect selling actualizes customer diversification and internationalization, and agency selling through third-party platforms actualizes all three affordances. The relationship between e-commerce commitment and ecommerce performance is mediated by consumer knowledge generation and internationalization but not by customer diversification. A fsQCA analysis outlines seven configurations actualizing these e-commerce affordances by pairing different ecommerce approaches with degrees of e-commerce commitment. Finally, an analysis of open-ended questions from 24 respondents complements the study and deeply interprets the seven unique configurations outlined. © 2023 The Authors
The paper is an output of the project NFP313011BWN6 “The implementation framework and business model of the Internet of Things, Industry 4.0 and smart transport”. The authors acknowledge that the “Validation” aspect of the CRedit authorship contribution statement is to be attributed respectively to Dennis Herhausen regarding the quantitative study and to Alberto Ferraris regarding the qualitative study of this article |
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| Дата |
2024-04-05T16:19:38Z
2024-04-05T16:19:38Z 2023 |
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| Тип |
Article
Journal article (info:eu-repo/semantics/article) |info:eu-repo/semantics/publishedVersion |
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| Идентификатор |
Ballerini, J, Herhausen, D & Ferraris, A 2023, 'How commitment and platform adoption drive the e-commerce performance of SMEs: A mixed-method inquiry into e-commerce affordances', International Journal of Information Management, Том. 72, 102649. https://doi.org/10.1016/j.ijinfomgt.2023.102649
Ballerini, J., Herhausen, D., & Ferraris, A. (2023). How commitment and platform adoption drive the e-commerce performance of SMEs: A mixed-method inquiry into e-commerce affordances. International Journal of Information Management, 72, [102649]. https://doi.org/10.1016/j.ijinfomgt.2023.102649 0268-4012 Final All Open Access, Hybrid Gold, Green https://www.scopus.com/inward/record.uri?eid=2-s2.0-85152561076&doi=10.1016%2fj.ijinfomgt.2023.102649&partnerID=40&md5=029d9fddb736d1b0f3c4d6f4f984ab46 https://doi.org/10.1016/j.ijinfomgt.2023.102649 http://elar.urfu.ru/handle/10995/130390 10.1016/j.ijinfomgt.2023.102649 85152561076 001059488200001 |
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| Язык |
en
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| Права |
Open access (info:eu-repo/semantics/openAccess)
cc-by https://creativecommons.org/licenses/by/4.0/ |
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| Формат |
application/pdf
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| Издатель |
Elsevier Ltd
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| Источник |
International Journal of Information Management
International Journal of Information Management |
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