How do omnichannel strategies contribute to value-based healthcare? An orchestra-based analysis
Электронный научный архив УРФУ
Информация об архиве | Просмотр оригинала| Поле | Значение | |
| Заглавие |
How do omnichannel strategies contribute to value-based healthcare? An orchestra-based analysis
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| Автор |
Paiola, M.
Khvatova, T. Schiavone, F. Ferraris, A. |
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| Тематика |
INNOVATION ECOSYSTEMS
OMNICHANNEL STRATEGY ORCHESTRA MODEL VALUE-BASED HEALTHCARE |
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| Описание |
The healthcare ecosystem is currently characterized by multiple interactions at different levels that call for new managerial approaches in line with value-based healthcare, where the omnichannel strategy is crucial. Drawing on the omnichannel approach in the B2B context, the overall objective of the current study is to unveil the underlying mechanisms through which a healthcare organization can transform the value creation process within its business ecosystem. An in-depth case study of an ecosystem has been used to demonstrate how the design and development of digital solutions can provide better services to the different agents involved in the healthcare sector. Our results show how an orchestra model of an innovation ecosystem effectively works and reveal the orchestration mechanisms operating in the healthcare industry, drawing on the example of the Patient Support Program (PSP) provider as the orchestrator. Moreover, key challenges have been highlighted, and the role of B2B marketing has been identified as crucial, providing important implications for managers and scholars. © 2023 The Author(s)
The authors want to thank the Guest Editors and the reviewers of the Journal of Business Research for their valuable and constructive comments and suggestions which helped to improve the manuscript. The authors also want to thank the cultural association “Knowmedtech” (Italy) for the support in the development of this article. |
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| Дата |
2024-04-05T16:28:59Z
2024-04-05T16:28:59Z 2023 |
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| Тип |
Article
Journal article (info:eu-repo/semantics/article) |info:eu-repo/semantics/publishedVersion |
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| Идентификатор |
Paiola, M, Khvatova, T, Schiavone, F & Ferraris, A 2023, 'How do omnichannel strategies contribute to value-based healthcare? An orchestra-based analysis', Journal of Business Research, Том. 167, 114175. https://doi.org/10.1016/j.jbusres.2023.114175
Paiola, M., Khvatova, T., Schiavone, F., & Ferraris, A. (2023). How do omnichannel strategies contribute to value-based healthcare? An orchestra-based analysis. Journal of Business Research, 167, [114175]. https://doi.org/10.1016/j.jbusres.2023.114175 0148-2963 Final All Open Access, Hybrid Gold https://www.scopus.com/inward/record.uri?eid=2-s2.0-85165988400&doi=10.1016%2fj.jbusres.2023.114175&partnerID=40&md5=ad5d27ac334f0b2ffcd4b369c5109c69 https://doi.org/10.1016/j.jbusres.2023.114175 http://elar.urfu.ru/handle/10995/130671 10.1016/j.jbusres.2023.114175 85165988400 001050635600001 |
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| Язык |
en
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| Права |
Open access (info:eu-repo/semantics/openAccess)
cc-by https://creativecommons.org/licenses/by/4.0/ |
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| Формат |
application/pdf
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| Издатель |
Elsevier Inc.
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| Источник |
Journal of Business Research
Journal of Business Research |
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