Local and Glocal: The specifics of the formation and development of tourism brands of industrial locations
Электронный научный архив УРФУ
Информация об архиве | Просмотр оригинала| Поле | Значение | |
| Заглавие |
Local and Glocal: The specifics of the formation and development of tourism brands of industrial locations
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| Автор |
Bugrova, E.
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| Тематика |
INDUSTRIAL HERITAGE
INDUSTRIAL IDENTITY INDUSTRIAL TOURISM MONOTOWN PLACE BRAND |
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| Описание |
Territory branding is a significant tool for promoting and increasing the tourist attractiveness of a region. An illustrative example is the “UNESCO World Heritage Site” brand, but this brand is not equally effective for every type of site, especially in industrialized regions. The solution to the problem of promoting such territories as tourist attractions can be the development of a generalizing brand of industrial cities, considering their specifics, demonstrating both the local identity and the global significance of industrial regions. The presence of such a brand will make it possible to include a greater number of industrial cities and monotowns in various tourist routes, as well as to dispel several stereotypes that negatively affect the perception of industrial cities. On the example of various forms of industrial tourism, the tourist potential of industrial cities is demonstrated, which, in turn, confirms the need for an integrated approach to promoting this type of tourism. © The Authors, published by EDP Sciences.
Russian Science Foundation, RSF: 22-18-00679 This research was supported by the Russian Science Foundation Grant No. 22-18-00679. |
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| Дата |
2024-04-05T16:36:32Z
2024-04-05T16:36:32Z 2023 |
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| Тип |
Conference Paper
Conference object (info:eu-repo/semantics/conferenceObject) Published version (info:eu-repo/semantics/publishedVersion) |
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| Идентификатор |
Bugrova, E 2023, 'Local and Glocal: The specifics of the formation and development of tourism brands of industrial locations', E3S Web of Conferences, Том. 435, 03002. https://doi.org/10.1051/e3sconf/202343503002
Bugrova, E. (2023). Local and Glocal: The specifics of the formation and development of tourism brands of industrial locations. E3S Web of Conferences, 435, [03002]. https://doi.org/10.1051/e3sconf/202343503002 2555-0403 Final All Open Access, Gold https://www.scopus.com/inward/record.uri?eid=2-s2.0-85176585116&doi=10.1051%2fe3sconf%2f202343503002&partnerID=40&md5=80ee441b58475dc69adfebd89804d147 https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/72/e3sconf_rec2023_03002.pdf http://elar.urfu.ru/handle/10995/130963 10.1051/e3sconf/202343503002 85176585116 |
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| Язык |
en
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| Связанные ресурсы |
info:eu-repo/grantAgreement/RSF//22-18-00679
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| Права |
Open access (info:eu-repo/semantics/openAccess)
cc-by https://creativecommons.org/licenses/by/4.0/ |
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| Формат |
application/pdf
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| Издатель |
EDP Sciences
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| Источник |
E3S Web of Conferences
E3S Web of Conferences |
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