Antecedents and consequences of fast-food restaurant customers' perception of price fairness
Электронный научный архив УРФУ
Информация об архиве | Просмотр оригинала| Поле | Значение | |
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Antecedents and consequences of fast-food restaurant customers' perception of price fairness
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| Автор |
Singh, G.
Slack, N. J. Sharma, S. Aiyub, A. S. Ferraris, A. |
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| Тематика |
CUSTOMER RETENTION
CUSTOMER SATISFACTION FAST-FOOD PRICE FAIRNESS RESTAURANT SERVICE QUALITY ARTICLE CONFIRMATORY FACTOR ANALYSIS CUSTOMER SATISFACTION DATA ANALYSIS SOFTWARE EMPLOYEE FAST FOOD FOOD QUALITY HUMAN PERCEPTION PRICE RESTAURANT STRUCTURAL EQUATION MODELING THEORETICAL STUDY |
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| Описание |
Purpose: This study examines the influence of service quality dimensions (food quality, physical environment quality and employee service quality) and brand image of fast-food restaurants on price fairness and its consequence on customer retention. Design/methodology/approach: This survey collected 331 responses using the public intercept method. Data analysis involved performing confirmatory factor analysis (CFA) on the measurement model, followed by structural equation modeling. Moderation analysis was performed using SPSS (model1 in process macro), while mediation was performed using model 4 in process macro. Findings: Empirical results of this study revealed the positive effect of restaurant service quality dimensions on price fairness and price fairness on customer retention. It also revealed that brand image strengthened the restaurant service-quality/price fairness interrelationship, and that customer satisfaction partially mediated the price fairness/customer retention interrelationship. Research limitations/implications: Findings of this study are useful to marketers and fast-food restaurateurs in establishing the right combination of service quality dimensions and brand image that increase perceptions of price fairness and increase customer satisfaction and retention. Originality/value: This study contributes to advancing the theoretical foundations of customers' perceived price fairness and retention research, specifically in the understudied fast-food sector of emerging economies. It extends the application of the equity theory to expose the direct and indirect influences on customer perceived price fairness and customer retention. The findings provide a better understanding of price fairness perceptions. © 2021, Emerald Publishing Limited.
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| Дата |
2024-04-08T11:07:27Z
2024-04-08T11:07:27Z 2022 |
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| Тип |
Article
Journal article (info:eu-repo/semantics/article) info:eu-repo/semantics/submittedVersion |
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| Идентификатор |
Singh, G, Slack, NJ, Sharma, S, Aiyub, AS & Ferraris, A 2022, 'Antecedents and consequences of fast-food restaurant customers' perception of price fairness', British Food Journal, Том. 124, № 8, стр. 2591-2609. https://doi.org/10.1108/BFJ-03-2021-0286
Singh, G., Slack, N. J., Sharma, S., Aiyub, A. S., & Ferraris, A. (2022). Antecedents and consequences of fast-food restaurant customers' perception of price fairness. British Food Journal, 124(8), 2591-2609. https://doi.org/10.1108/BFJ-03-2021-0286 0007-070X Final All Open Access; Green Open Access https://iris.unito.it/bitstream/2318/1826113/1/BFJ.PDF https://iris.unito.it/bitstream/2318/1826113/1/BFJ.PDF http://elar.urfu.ru/handle/10995/131457 10.1108/BFJ-03-2021-0286 85111034830 000677552400001 |
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| Язык |
en
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| Права |
Open access (info:eu-repo/semantics/openAccess)
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| Формат |
application/pdf
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| Издатель |
Emerald Group Holdings Ltd.
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| Источник |
British Food Journal
British Food Journal |
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