Presentation and exhibition activities for promoting the export of transport services
Электронный научный архив УРФУ
Информация об архиве | Просмотр оригинала| Поле | Значение | |
| Заглавие |
Presentation and exhibition activities for promoting the export of transport services
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| Автор |
Nesterova, D. V.
Kulakova, T. V. |
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| Тематика |
EXHIBITION
PRESENTATION AND BRANDING ACTIVITIES PROMOTION OF TRANSPORT SERVICES TO STRATEGIC MARKETS |
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| Описание |
Development of presentation and exhibition activities is considered as an important factor in providing new competitive advantages at the strategic markets for exporting of transportation services. A specific role for exhibition activities as a factor to overcome market failures arose from imperfect information and incomplete markets is displayed. Exhibitions are considered as a true reflection of most market parameters, as a means to get correct information concerning market capacity and its borders, as an instrument to access to new markets. At the firm level presentation and branding activities should be considered as a modern technology (especially it concerns Russian companies) which provide to hold up already existed markets and to conquer new ones. Presentation and branding activities are an effective technology to promote company trade-mark, competitive advantages for market demand increasing. Comparative analysis of the main exhibitions on transport and logistics issues is fulfilled on the data basecollected by authors. Data observes geographical distribution of transport exhibition and exhibition facilities development at several regions for the last years. The analyses allow to revealing a geographical structure of the exhibitions and its distribution by type of transport. The most promising and economically favorable exhibition areas for the promotion of Russian transport services are shown.
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| Дата |
2024-04-17T11:43:49Z
2024-04-17T11:43:49Z 2012 |
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| Тип |
Article
Journal article (info:eu-repo/semantics/article) Published version (info:eu-repo/semantics/publishedVersion) |
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| Идентификатор |
Nesterova D. V. Presentation and exhibition activities for promoting the export of transport services / D. V. Nesterova, T. V. Kulakova // Economy of Region. — 2012. — Iss. 1. — P. 127-136.
2411-1406 2072-6414 http://elar.urfu.ru/handle/10995/131686 10.17059/2012-1-11 84979963777 |
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| Язык |
ru
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| Связанные ресурсы |
Экономика региона. 2012. Выпуск 1
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| Права |
Open access (info:eu-repo/semantics/openAccess)
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| Формат |
application/pdf
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Institute of Economics, Ural Branch of the Russian Academy of Sciences
Институт экономики Уральского отделения РАН |
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| Источник |
Econ. Reg.
Economy of Region |
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